Khamis, Januari 29, 2009

How an unhappy Virgin customer won an opology from Richard Bronson

Oliver Beale's letter about his dodgy meal won him an apology from the boss


Disgruntled Virgin Atlantic passenger Oliver Beale, who works for an ad agency in London, was appalled by the standard of food and entertainment on his flight from Mumbai in India to Heathrow airport last month.

So he wrote to airline boss Sir Richard Branson.

Now his beautifully crafted and hilarious letter, complete with pictures, has emerged on the internet.

Virgin Atlantic revealed that Sir Richard himself had thanked Mr Beale for his “constructive” letter.

Paul Charles, director of communications, said: “We take customer complaints seriously and that is why Sir Richard rang the passenger personally to thank him for his constructive, if somewhat tongue-in-cheek, letter.

“We have also invited the passenger to our catering base to be part of the taster team that decides what food and drink should be on Virgin Atlantic flights“It is worth noting, though, that the passenger was given the option of a Western-style meal but chose the Indian menu instead. We hope he takes us up on our offer to have his say on what food should be served.” .


The letter in full, with its photos:


Dear Mr Branson

REF: Mumbai to Heathrow 7th December 2008

I love the Virgin brand, I really do, which is why I continue to use it despite a series of unfortunate incidents over the last few years. This latest incident takes the biscuit.

Ironically, by the end of the flight I would have gladly paid over a thousand rupees for a single biscuit following the culinary journey of hell I was subjected to at the hands of your corporation.

Look at this Richard. Just look at it:

Just desserts ... or is one the main?

Just desserts ... or is one the main?

I imagine the same questions are racing through your brilliant mind as were racing through mine on that fateful day.

What is this? Why have I been given it? What have I done to deserve this? And which one is the starter, which one is the dessert?

You don’t get to a position like yours, Richard, with anything less than a generous sprinkling of observational power, so I KNOW you will have spotted the tomato next to the two yellow shafts of sponge on the left.

Yes, it’s next to the sponge shaft without the green paste. That’s got to be the clue, hasn’t it?

No sane person would serve a dessert with a tomato, would they?

Well, answer me this Richard: What sort of animal would serve a dessert with peas in?

Being held in custardy ... offensive food that looks like bhaji

Being held in custardy ... offensive food that looks like bhaji

I know it looks like a bhaji but it’s in custard, Richard. Custard. It must be the pudding.

Well, you’ll be fascinated to hear that it wasn’t custard. It was a sour gel with a clear oil on top.

Its only redeeming feature was that it managed to be so alien to my palette that it took away the taste of the curry emanating from our miscellaneous central cuboid of beige matter.

Perhaps the meal on the left might be the dessert after all.

Anyway, this is all irrelevant at the moment.

I was raised strictly but neatly by my parents, and if they knew I had started dessert before the main course, a sponge shaft would be the least of my worries.

So let’s peel back the tin-foil on the main dish and see what’s on offer.

I’ll try to explain how this felt. Imagine being a 12-year-old boy, Richard.

Now imagine it’s Christmas morning and you’re sitting there with your final present to open. It’s a big one, and you know what it is.

It’s that Goodmans stereo you picked out from the catalogue and wrote to Santa about.

Only you open the present and it’s not in there.

It’s your hamster, Richard. It’s your hamster in the box and it’s not breathing. That’s how I felt when I peeled back the foil and saw this:

Not cutting the mustard ... Oliver's meal

Not cutting the mustard ... Oliver's meal

Now I know what you’re thinking. You’re thinking it’s more of that bhaji custard.

I admit I thought the same too, but no. It’s mustard, Richard. MUSTARD.

More mustard than any man could consume in a month.

On the left we have a piece of broccoli and some peppers in a brown, glue-like oil, and on the right the chef had prepared some mashed potato.

The potato masher had obviously broken and so it was decided the next best thing would be to pass the potatoes through the digestive tract of a bird.

Once it was regurgitated, it was clearly then blended and mixed with a bit of mustard. Everybody likes a bit of mustard, Richard.

By now, I was actually starting to feel a little hypoglycaemic. I needed a sugar hit.

Luckily, there was a small cookie provided. It had caught my eye earlier because of its baffling presentation:

How the cookie crumbles ... crime scene biscuit

How the cookie crumbles ... crime scene biscuit

It appears to be in an evidence bag from the scene of a crime. A CRIME AGAINST BLOODY COOKING.

Either that or some sort of backstreet, underground cookie, purchased off a gun-toting maniac high on his own supply of yeast.

You certainly wouldn’t want to be caught carrying one of these through Customs.

Imagine biting into a piece of brass, Richard.

That would be softer on the teeth than the specimen above.

I was exhausted. All I wanted to do was relax. But obviously I had to sit with that mess in front of me for half an hour.

I swear the sponge shafts moved at one point.

Once cleared, I decided to relax with a bit of your world-famous onboard entertainment.

I switched it on:

Where's wally? ... Boris Johnson peering through broken screen

Where's wally? ... Boris Johnson peering through broken screen

I apologise for the quality of the photo, it’s just it was incredibly hard to capture Boris Johnson’s face through the flickering white lines running up and down the screen.

Perhaps it would be better on another channel:

Is that Ray Liotta?

A question I found myself asking over and over again throughout the gruelling half-hour I attempted to watch the film like this.

After that I switched off.

Not a Ray of sunshine ... film, which may have starred Liotta, was unwatchable

Not a Ray of sunshine ... film, which may have
starred Liotta, was unwatchable

I’d had enough.

I was the hungriest I’d been in my adult life and I had a splitting headache from squinting at a crackling screen.

My only option was to simply stare at the seat in front and wait for either food or sleep.

Neither came for an incredibly long time. But when it did it surpassed my wildest expectations:

Yes! It’s another crime-scene cookie.

Only this time you dunk it in the white stuff.

Richard, what is that white stuff?

It looked like it was going to be yoghurt.

Not all white ... more horrible food

Not all white ... more horrible food

It finally dawned on me what it was after staring at it. It was a mixture between the bhaji custard and the mustard sauce.

It reminded me of my first week at university. I had overheard that you could make a drink by mixing vodka and Refreshers.

I lied to my new friends and told them I’d done it loads of times.

When I attempted to make the drink in a big bowl it formed a cheese, Richard – a cheese. That cheese looked a lot like your bhaji mustard.

So that was that, Richard. I didn’t eat a bloody thing.

My only question is: How can you live like this?

I can’t imagine what dinner round your house is like. It must be like something out of a nature documentary.

As I said at the start, I love your brand. I really do. It’s just a shame such a simple thing could bring it crashing to its knees and begging for sustenance.

Yours sincerely,

Oliver Beale