The great American poet Allen Ginsberg once said that, "Whoever controls the media—the images—controls the culture." Admittedly, that's a lofty start to a sports article, but in writing about Rafael Benitez, I thought it strangely apt.
There's been a few media favourites in English football down the years. From Brian Clough to Alex Ferguson and Jose Mourinho, journalists love the cocky and the brash. It isn't difficult to understand why, I mean, a lot of journalists are freelance and get paid by the article, while newspapers rely on stories and soundbites.
With that in mind, it's pretty clear why someone like "The Special One" would be popular with them. Conversely, it's also easy to see why the opposite would be true of someone quieter, more thoughtful, or less thrilling.
